Obra Brand Identity services

Deliverables

What’s the
result?

Competitive Analysis

Our brand identity development service includes a competitive analysis, which we present in a comprehensive comparative table. This provides valuable insights and a solid foundation for creating a unique design.

Competitive Differentiation

Your brand identity will help you stand out from competitors, attract your target audience, and communicate your unique value proposition effectively.

design concept and visual style

We gather mood boards, references, refine visual techniques, and create sketches for the future style. Our goal is to establish the core of your brand, revealing its essence through imagery.

Versatile Brand Style

We meticulously refine the visual elements that will serve as the foundation of your brand identity, systematically coming together to form a cohesive whole. You will receive a versatile and adaptable style that can be applied across various platforms.

Style applications

We demonstrate how the style will come to life in the real world, applying it across various style applications and continuously evolving it. We will design all the necessary assets, including printed materials, banners, promotional items, social media creatives, and much more.

Guideline

Comprehensive brand guidelines will be developed, outlining the proper usage of your brand elements and providing instructions for maintaining brand consistency in all communications and marketing materials.

Results in numbers

We've done

Quorus

Identity

Style applications

Guideline

Quorus is a law firm based in Switzerland that specializes in international legal projects. Founded in 2016, the company provides high-quality services through its team of experienced professionals located worldwide.

$2600

brand identity cost

2 weeks

design time

25

layouts

55

pages in the style guideline

Why Obra?

Why us?

Full-fledged partnership

Thanks to our small studio size, we become your flexible and prompt partner. We deeply immerse ourselves in your task, considering metrics and issues, and display initiative in solving design and marketing challenges.

No rigid specifications

We don't require rigid technical specifications; instead, we aim to identify and analyze your tasks through communication. This enables us to start working quickly and efficiently.

Design & Marketing synergy

Our team comprises not only designers but also experienced marketers, allowing us to view the project from different perspectives and create designs considering marketing aspects.

Transparent process

We use Figma, allowing you to track the work progress in real-time. We adhere to set deadlines and final results and regularly discuss progress with you to surpass expectations.

Save with us

Calculate benefits

Budget Upwork designer

from $2000

from $25/per hour

Advantages

Low cost

Disadvantages

Works strictly by the specifications
Low visual level
Risks for the brand
Requires management
No consideration for feedback
No team and outsider's perspective
Limited range of design tools
Handles only one task at a time

Standard design studio

from $4000

from $50/per hour

Advantages

Management
Team with a diverse perspective
Fewer risks for the brand
Wide range of design tools
Adequate visual level

Disadvantages

High cost
Lack of industry experience
Client feedback is poorly considered
Slow decision-making speed

Obra studio

from $2500

from $35/per hour

Advantages

Favorable cost
High decision-making speed
Wide range of design tools
High visual level
Management
Team with a diverse perspective
Fewer risks for the brand
Industry experience present
Client feedback is considered

Disadvantages

Handles only one task at a time

Design process

Step by step

Design analysis

Your voice is important to us. Therefore, we dive into your product, studying the details and conducting competitor research.

Visual research

Using the gathered data, we brainstorm ideas and metaphors that truly represent your product. We seek to capture the mood, references, and establish visual consistency.

Design materials

At this stage, we piece together the style and design the style applications. We present the outcome and refine it as needed, developing the style and finalizing everything necessary.

Design guidelines

At the final stage, we compile the style guidelines. We will package everything and transfer all materials to your Figma account.

Interaction

How we speak

A group chat will be created on WhatsApp where we can discuss and resolve any issues promptly with you.

This will ensure fast communication and effective collaboration for the successful completion of your project.

GoogleMeet

Regular online meetings on Wednesdays and Fridays are crucial for discussing the current direction of work and showcasing the results.

You will be actively involved in the process, and together we’ll steer the design in the right direction.