It was necessary to develop an identity that would represent Educate Online as a Western startup with an understanding of the Indian market. An important criterion was the adaptability of the identity to various communication channels.

We’ve conducted a competitive analysis, created mood boards with tailored references, developed design concepts, and sketches for the future style. Then we have refined the design, applied it to various style applications using AI as an assistant, and finally have compiled the brand identity guidelines. Currently, identity is being successfully implemented across various communication channels.