Quorus brand identity by Obra

Quorus

$2600

price

25

design layouts

55

pages in the style guideline

2 weeks

design time

Overview

Quorus is a law firm based in Switzerland. Founded in 2016, it specializes in international legal projects. The company provides high-quality services through experienced professionals worldwide.

Task

We needed to update Quorus' brand identity due to the increasing demand for legal services and the necessity to stand out among competitors. It’s been important to emphasize the characteristics of the industry and company's location in Switzerland. The new brand identity had to reflect flexibility, reliability, and boldness in solving complex tasks.

Result

We have developed the brand identity, which effectively sets the company apart from its competitors and reflects its unique features. Our work included crafting a visual concept, designing all style applications, and creating the detailed document with guidelines on how to use it.

We've done

Visual style

Identity

Logo

Guideline

Design concept

Chess and legal work share similar qualities – every move holds immense significance. Both require strategic thinking, wisdom, precision, and the ability to anticipate possible moves.

Drawing inspiration from chess, we incorporate elements from its realm: combinations of pieces and silhouettes reminiscent of the chessboard. We also experiment with lines that recreate the movement of pieces on the board and mountain landscapes that symbolize Switzerland, strength, and wisdom.

We've
done

SMM

We've come up with concepts of social media posts and created avatars and cover images for Quorus' LinkedIn and Facebook.

We've
done

Polygraphy

The flyer concept for event announcements, business cards, as well as corporate documentation, which is necessary for internal communication within the company, have been developed by us.

We've
done

Souvenirs

We have designed various souvenir products, including branded pens, mugs, and T-shirts.

We've
done

Outdoor presence

The design concepts for horizontal and vertical billboards, that we've developed, ensure effective communication with the audience in urban spaces.

We've
done

Quorus

$2600

25

55